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The Picasso Manifesto is a conceptual search for, ethical, and artistic meaning in a framework that people may engage with, critique, or ignore.
Can spectators become part of an artwork simply by watching online?
The Picasso Manifesto (2016–present), by W. Head, is an ongoing conceptual and participatory artwork in which observation itself is incorporated into the artistic process.
Unlike interactive artworks that require visitors to submit images, manipulate an interface or communicate with an artist, The Picasso Manifesto treats spectatorship as a form of participation.
The artwork operates through one fixed sequence of 22 trades, beginning at US$100 and doubling in value with each transaction. The intended final transaction involves signing Picasso's Le RĂªve (1932).
The internet functions as the artwork's public medium. Viewers can follow its transactions, examine its records, interpret its meaning and observe its development without purchasing anything.
The project began publicly in 2016, with its first completed trade on 3 June 2017. Nine trades have been completed.
The accompanying Doubting Anne research explores the relationships between observation, participation, authorship, ownership, recognition and artistic value.
The central question is whether watching an artwork can itself become part of the artwork.
Project record: DOI 10.5281/zenodo.22890531.
If you wish to participate in The Picasso Manifesto and engage with the next work available for trade, please contact w.head2016@outlook.com. The current items for trade are displayed at the bottom of the manifesto page.
Thank you,
Regards,
W. Head.
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